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Resume 

Professional Experience

Director, Social Media (Present)
Senior Manager, Community Management (September 2021- December, 2023)

Fidelity Investments

Boston, MA

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  • Launched community management programs on enterprise social channels starting with X, then expanded to Instagram, Facebook, LinkedIn and TikTok within first year of employment. Oversee day-to-day operations and remain as program lead.

  • Partner with creative leads to identify, sharpen, and deploy unique brand tone and voice.

  • Lean into cross-team projects and workstreams to infuse community strategies and practices, including 1:1 engagements.

  • Oversee workshops with social media customer service teams to align service interactions with brand tone and voice.

  • Initiated community-first content workstreams in collaboration with creative strategists- leading to on-channel engagements increasing nearly 50% on Facebook and 600% on Instagram.

  • Oversee 1:1 interactions with customers and audience members using social listening tools and response dashboards.

  • Facilitate engagements on third-party content to open doors to new audiences and opportunities.

  • Mentor and oversee day-to-day responsibilities for junior associates, including content management, strategy and timely topics.

  • Lead team meetings and workshops on copywriting and content creation.

  • Obtained FINRA Series 7 (General Securities) within first 9 months of employment.

  • Ideate, concept, and brief in creative campaigns for organic social channels, including the first-ever UGC campaign for Fidelity’s organic social presence.

  • Regularly report on analytics and performance, content strategy, etc.

Social Media Specialist (April 2019 - September 2021) 

Brown University

Providence, RI

  • Managed all official Brown University social pages. Oversaw content creation through collaboration with university officials, photography & videography, university influencers, project managers, etc. 

  • Created and oversaw a social media resource group for 45 colleagues for internal campus social media professionals. 

  • Increased Instagram reach by 56% and followers by 50K, increased Twitter audience by 40K.

Social Media Community Management Specialist (March 2018 - April 2019)

Matter Communications

Providence, RI

  • Frontline community manager for CVS Pharmacy retail social media, using Hootsuite to engage with customers.

  • Communicate with various client teams on reporting, crisis communications, influencer partners, etc.

  • Assisted client in creating content including giveaways, social media copy, positive engagement opportunities, etc.

Social Media Manager (January 2017 - March 2018) 

The Briar Group

Boston, MA

  • Managed all social media profiles for the Briar Group, Briar Events and 15 restaurants. Wrote weekly blogs for 2 brand blogs.

  • Responsible for all content curation for organic and paid social. Oversaw and organized production shoots with various internal and external partners.

  • Implement a social media platform, Sprout Social.  Developed and monitored benchmarks and ROI for social media programs. 

Licenses 

FINRA Series 7, General Securities

Obtained May 2022 

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